02 — Performance case study

Nextstar Realty

Brisbane · House & Land

As a Full-Stack Marketer at Nextstar Realty, I manage end-to-end marketing activities across strategy, content, creative production, digital advertising, SEO, and performance optimization. My role spans from developing marketing strategies and campaign concepts to producing visual content, managing digital channels, executing paid media campaigns, and analyzing performance to drive brand growth and lead generation.

Website build Meta ads Pixel + CAPI Content & SEO Reporting dashboard
Ad spend
$6,448
23 campaigns · Meta
Leads
573
$11.25 cost per lead
Hot leads
150
26% of total, ready to buy
Closed deals
15
in 3 months
Revenue
~$375K
≈ 58× return on ad spend

Funnel

Reach → deal
Reach88,666
Landing page views1,200
Leads573
Hot leads150
Closed deals15
Lead → hot
26.2%
Hot → deal
10.0%
Cost per deal
$430

Pixel & CAPI events

9–24 Jul
9 JulDaily events tracked24 Jul
PageView
1.2K
PageScroll
253
InternalClick
124
TimeOnPage
74

Six custom events wired through Meta Pixel and Conversions API — scroll depth, dwell time and internal clicks feed audience quality signals back into optimisation.

Top campaigns

23 total
Campaign Spend Results Cost / action
LEAD_LANDING_H&L_CBO ● live $821.49 56 $14.67
ENG_DOO_CBO_0407 $207.35 12 $17.28
260907_DOO_ENG_CBO $168.59 7 $24.08
260713_DOO+HEAT_ENG_CBO $89.27 10 $8.93
ENG_SENERITY_GARDENS_130726 $18.08 5 $3.62
CPM
$72.73
Frequency
5.26
Reach
88,666
Campaigns
23
Ảnh demo landing page (ngang)
Built & shipped
House & Land landing page

Conversion-first page structure, lead form, and full event tracking — the destination behind every campaign above.

nextstarrealty.com.au
In progress
Content & SEO programme

Organic keyword and content build-out is live but too early to report. Rankings and traffic will be added here once the data matures.

Nguyen Duy — DannyMultimedia Producer · Full-Stack Marketernguyenduy060120@gmail.com